Gender Matters in Advertising

While the gender divide among men and women continues to narrow in regard to workforce equality, recent research from Nielsen NeuroFocus, reported by TechVibes, uncovers significant differences in the way men and women think and make purchase decisions. Read more

About Gary Zabransky

Don't Be Stupid!

3 Responses to Gender Matters in Advertising

  1. Spokker June 5, 2013 at 1:45 pm #

    “If you represent a nonprofit, for example, you know that women influence the majority of charitable giving. Keeping this in mind, you might lean toward emotion-based imagery versus facts and figures to tell your story.”

    Haha. I’m sure this goes for voting too.

  2. john smith June 5, 2013 at 2:04 pm #

    Its a proven fact base on just using your eyes at the office, that men are far more productive at work, men are less likely to chit chat all day and check their cell phone ever 5 minunits every day at work

  3. John in San Diego June 6, 2013 at 1:24 am #

    Gary, thanks for posting this!

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