While the gender divide among men and women continues to narrow in regard to workforce equality, recent research from Nielsen NeuroFocus, reported by TechVibes, uncovers significant differences in the way men and women think and make purchase decisions. Read more
Gender Matters in Advertising
About Gary Zabransky
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“If you represent a nonprofit, for example, you know that women influence the majority of charitable giving. Keeping this in mind, you might lean toward emotion-based imagery versus facts and figures to tell your story.”
Haha. I’m sure this goes for voting too.
Its a proven fact base on just using your eyes at the office, that men are far more productive at work, men are less likely to chit chat all day and check their cell phone ever 5 minunits every day at work
Gary, thanks for posting this!