After severing ties with Univision Radio, Spanish-language L.A. radio fixture Eddie ‘Piolín’ Sotelo is set to launch an entertainment channel on subscription service SiriusXM this fall.
SiriusXM to form Spanish-language channel starring Eddie ‘Piolín’ Sotelo
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Actually, the LA Times only got that part right. The spanish/latin channels they spoke of are already available on Sirius, XM, and the combined SIriusXM radios. And adding only one other channel somewhere for his show won’t be a big deal. I look at this as Univision’s loss and SiriusXM’s gain. If anything, between Mel Karamazin and now Scott Greenstein, both of which actually have experience on money-making and listenable radio, it’s another sign that current terrestrial radio management is the problem to their own success.