Chris Brogan never fit in. “I spent my entire life feeling like I didn’t belong,” says the author and speaker. “Customer service was where I started (in a big phone company) and ever since, I’ve seen that most companies are built around training replicable cogs to deliver replicable service with ZERO space for passion and deep quality of service.” That cubicle-fueled homogeneity may be great for turning out assembly line hamburgers or sprockets, but it’s deadly for the innovation and creativity that fuels many of the business world’s greatest triumphs.
In his new book The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators, Brogan says that difference and individuality may be the new secret to success: “I learned [that] when I saw how much money and success I had when I spoke in my own language, delivered value with my own methods, and found the people who resonated with my ideas.” The term ‘freak’ may have been pejorative in the past, butBrogan says it’s time to reclaim it.
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